While Bali was a healthy, respected intimate apparel brand, its unfocused point of view left it indistinguishable within a cluttered category. There was no tangible point of difference for consumers and retailers, leaving Bali lost in a sea of sameness.
We developed and launched the Live Beautifully campaign, declaring Bali the brand that let women stop fretting about their bras, and refocus their efforts on simple everyday pleasures instead.
Traditional media (TV, print, display) was used to raise awareness and deliver product news, while social media helped drive engagement and create a brand dialogue.
Live Beautifully has continued to drive double-digit sales growth, yielding lifts of up to 10% on showcased items and expand distribution. Website traffic has increased by as much as 62%, with exceptional click-through rates on banner ads as high as 1.1%.