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the new look of elizabeth arden
Our print and video campaign for the iconic cosmetics brand debuted in the fall of 2012.
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boyds philadelphia gets a makeover
By giving BOYDS a 360 overhaul, we helped revive the image of the city's premier luxury clothing store.
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the final chapter of wonderstruck
We created a three-part ad-film that captured the spirit of Taylor Swift's signature fragrance.
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neil's story featured in scatter my ashes at bergdorf goodman
Along with other prominent figures in the fashion industry, Neil contributed to this notable anthology with a personal anecdote.
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see our fun holiday games
Creative merry making (often at Neil's expense!) is a holiday tradition at KraftWorks. This year, it was with the quirky custom video game Neil Runs to Temple.
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interviews with neil | voss
"You don't need a new ad campaign" could have been Neil Kraft's famous last words, but instead they were the first step toward creating an iconic brand. Check out the story behind the Voss bottle.
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interviews with neil | mark wahlberg wears "the hype shorts"
Before he was Mark Wahlberg... he was Marky Mark. And he wore "the hype shorts." Hear the story on how the infamous CK underwear campaign came to be.
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interviews with neil | laird hamilton + wonderwall
Neil talks about his experience working with world-famous surfer Laird Hamilton.
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interviews with neil | barneys in the 80's
Neil talks about his time with Barneys New York, where for nine years, his in-house agency created a series of campaigns that gained a little-known downtown store the international reputation it has today.
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interviews with neil | meeting elizabeth taylor
What was it like working with Elizabeth Taylor? Well, let's just say they "rolled out a red carpet." No, really. They rolled out... an actual red carpet. True story. Get the rest of the behind the scenes scoop from Neil Kraft himself.
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interviews with neil | working with scarlett johansson - ck eternity moment
Scarlett Johansson is kicking @%! on the big screen, but what was she like on the set of her first big commercial? Neil Kraft has the scoop.
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interviews with neil | working with sarah jessica parker
In real life, Sarah Jessica believes women should be able to afford a cute outfit AND dinner. Get the full story behind the creation of her Bitten line.
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interviews with neil | aldo
Neil Kraft talks about his role rebranding the Aldo Shoes company.
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interviews with neil | celebrities
Neil Kraft dishes some lessons about working with celebrities.
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interviews with neil | ck one
Neil Kraft, the creator of the CK One fragrance campaign, talks about what it took to create the iconic ads.