Welcome to Kraftworks
We create smart, stylish and engaging ideas that get your brand noticed.
Advertising. Brand Design. Content Creation. Social Currency. Whatever you call it, we create it. And we do it with style–clean, sophisticated, memorable, iconic. But it's more than just the pretty face. There's strategy behind every piece of creative, insights behind every idea, wit with every website, results with every engagement.
We believe great marketing is a craft born from experience, insight and exceptional execution.
Neil Kraft is the Founder and Chief Creative Director of Kraftworks.
A native New Yorker, Neil graduated from the Rhode Island School of Design with a degree in photography. His career has been driven by a passion for infusing style and substance into building brands that people want to be a part of. He began at Barney’s New York as SVP of Advertising and Marketing where, for nine years, his in-house agency created a series of campaigns that transformed a little-known downtown store the international powerhouse it is today. Next, Neil became the Worldwide Image Director of Esprit De Corps and successfully redirected its image with the “What Would You Do To Change The World?” campaign. Neil then became the Creative Director at Calvin Klein where he set the company on a major new trajectory. His campaigns using Marky Mark and Kate Moss, as well as those for Obsession and CK One perfumes, were instrumental in transforming the face of fashion advertising, as was his unique use of outdoor media.
In October 2000, Neil opened KraftWorks. Here, he assembled an exceptionally talented team of creative minds and strategists to create some of the most buzz worthy and iconic campaigns and product launches of the past 16 years.