Quite simply, our work with VOSS redefined the bottled water category.

VOSS came to KraftWorks asking for an advertising campaign to cut through the saturated premium bottled water category.

We told them they didn’t need an advertising campaign; they needed a new bottle.


Inspired by our cosmetic and fragrance heritage, the VOSS water bottle became the ultimate badge brand in water. 14 years later, the bottle is still regarded as cutting-edge design all
over the world - a modern icon.