Ritani, a premium jeweler distributed worldwide at high-end jewelry stores faced increased marketing pressure from key players in category. Looking to find their ‘voice’ – Ritani came to KraftWorks for a rebrand.

Focused on providing the customer with exquisitely detailed and perfectly finished jewelry designs the reflect the honesty of the moment in which they’re shared. The campaign reflected these “Ritani moments” and created a powerful and effective trigger for the brand. 


Campaign launched and significantly moved the needle; the brand experienced a 12% increase in sales, a 200% increase in web traffic and added six new doors to its distribution.