PRINT CAMPAIGN, SOCIAL MEDIA ASSETS
Joseph Ribkoff was looking to reinvigorate their uninspiring social media presence. While the legendary designer had been experiencing great success throughout North America and Europe in recent years, their social media portfolio had become inconsistent, aesthetically displeasing, and detached from the brand.
KraftWorks was approached to bridge the gap between an iconic brand and its outward facing social platforms. We developed a simple strategy that focused on twisting and cutting existing assets into perfect-for-social imagery, while embracing Joseph Ribkoff’s ties to travel and luxury and leveraging that creative through a paid promotional campaign.
Joseph Ribkoff’s social following has increased by more than 70 percent over the first year and a half, with monthly impressions jumping from just over 500,000 to more than 1.2 million, and user engagement doubled on a monthly basis.