PURE GLACIAL WATER
360 Branding for A Whole New Kind of Water
Ice Age Glacial Water Company, then known as Watermark Beverage Co, approached KraftWorks to execute a 360 degree branding project to relaunch their product. At the time the water was being sold locally in Canada as two separate brands(Ice Age and Vortex), but sales were low – and the branding didn’t fit the clients desire to take the product into the luxury / premium water space.
Ice Age asked KraftWorks to guide the brand, develop its story, position it within the space, and give it a look/feel/voice/tone before launching in to the creative elements. From there we took a unified brand concept – now called Ice Age Glacial Water and Ice Age 9.5(its higher alkaline sister product) – and we began the bottle design process. After a number of rounds we found that we were able to create a truly unique package concept that not only separated itself from its competitors, but also elevated the brand to meet the high price point the client sought.
From there we designed a website, fleshed out the collateral, and brought together a brand concept that exudes premium and luxury while highlighting the truly unique product.