Calvin Klein Eternity Moment
PRINT CAMPAIGN, VIDEOS
After excelling in previous years with the launch of CK One (also created by Neil Kraft), Calvin Klein created Eternity to attract a more mature female target. Fragrance marketing is all about aspiration so we created a brand experience centered on a sought-after narrative: A wonderful love story and a beautiful family. The campaign featuring Christy Turlington connected with
women emotionally, speaking to her desires.
The TV and print campaign was another huge launch for Calvin Klein, with Eternity reaching number 2 on the fragrance charts in the year of launch. This same success was also accomplished with the follow-up campaign featuring Scarlett Johansson.