#ARFRescueLove Campaign

In the summer of 2018, KraftWorks partnered with the Animal Rescue Fund of The Hamptons to develop a campaign promoting the love we all share for the dogs we rescue, encouraging everyone to rescue instead of shopping for their next pet. Over the course of several months, KW worked with the great photographer Francine Fleisher and KW’s long-time copy writing partner Melissa Berman to craft the #ARFRescueLove campaign, featuring incredible photos, social videos, and a local television commercial.