have you ever had an ad agency tell you, you don't need an ad campaign?
When Voss first came to us, they initially wanted a brand campaign that would position them as the premier luxury bottled water brand globally. But during our first meeting, it became apparent that what they really needed first was new, iconic packaging that would reflect their desired positioning. They needed a product that could speak for itself, and be coveted, just like any other luxury brand. And they agreed. So began the year long journey of designing and producing the Voss bottle you know today. Iconic in nature, Voss is the gold standard in premium bottled water. A bona fide badge brand, Voss has since achieved the luxury status it so desired. Now, the award winning Voss bottle is found in the hottest restaurants, bars and hotels around the world.
The distribution strategy achieved more than 20% growth for 5 consecutive years. The brand was extended into PET bottles and created a sub branded energy drink to tap greater market share.